IMPLEMENTATION LAB INTERNSHIP

4th year internship
UTS TD School

Branding Design
UX/UI Design

Reflections and learnings from the internship I recently completed for UTS TD School with a team of 7 other BCII (Bachelor of Creative Intelligence and Innovation) students. Our project was to design the brand strategy and visual artefacts for their new initiative, ‘Implementation Lab’.

What I have learned:

  • It takes me a few days to get comfortable in a team and suss out the dynamic. I really value learning about my teammates from the get-go, especially their strengths/weakness and common interests we share. My desire to produce high standard work motivates me to manage the work and keep everything moving and on track in a productive direction. Taking on this kind of leadership role in a flat hierarchy can cause tension, so it is important for me to be upfront about this habit and also check in with the team and take feedback on whether it’s working for them or not.

  • My team opted for a general rule of 4 days in person and Fridays online, but it was okay to WFH as needed. I discovered that I prefer working in person – it builds team chemistry and allows for spontaneous interactions or ideas. It was particularly important at the beginning of the project where we were setting expectations and working on the base branding design and strategy elements as there was a lot of fast-paced brainstorming, iterating and discussion. Days where most of us were in person with a couple online were harder to navigate to ensure that the people online were still contributing. Having a day or two online however was a good break from the commute and gave us more time to work independently on tasks to make progress.

  • This was a very positive experience of working with a design team. Between the four of us our strengths varied between print, digital, motion, branding and UX/UI. This made it easy to divide the design tasks. Something we focused on this time was being involved in each other’s work, giving feedback and advice as it was being developed rather than once a draft had bene completed for example. This ensured consistency across the designed elements and improved the quality of the work.

  • I’ve worked with other disciplines for my job and on other uni projects before, but this was the first time with a team of this size. There was a large core of business students and design students and at the beginning we were at odds with each other because we each had a different process we would follow for projects. By communicating these distinctions, we were able to follow a method that combined the best of both worlds. Working to each other’s disciplinary strengths is also important for making progress, but we did fall into the trap of becoming siloed. I don’t think it’s an easy habit to break, but I will make an increasingly conscious effort to get multiple perspectives on work to ensure ideas are shared. I do still acknowledge however that you would not have a business person create a logo when a designer could do it, so I believe there is a balance to be met of how involved you are in other people’s work. I am interested to take note of how this balance is met in established workplaces.

  • One of the other greats things about working with other people is being able to learn from them and teach them things so you can all grow. This could mean learning about business methodologies such as developing a brand voice and identity, sharing new shortcuts for Adobe programs, or explaining the fundamentals of UX design. there is so much to gain from other people. People have a rich bank of knowledge, and I strive to ask questions and be open to being a beginner. This will be particularly important when I am a junior at a company, as my goal will be to learn as much as possible from people with more experience, but it will remain a lifelong aim.

  • Getting feedback can be difficult, especially when you are proud of your work. I don’t like hearing criticism, but I strive to keep in mind that constructive criticism helps me improve my work. I encountered a situation in this internship where I got defensive about my work when hearing feedback. I felt the need to explain my thought process behind the design because I didn’t want it to be perceived as a careless decision. Reflecting with my supervisor called me question my belief that I had been receiving feedback poorly, and rather emphasised that communicating your process or approach was important for ensuring that you are on the same page as the other person. If you’re not, misunderstandings are common and lead to tension. However, being flexible about your point of view is also crucial, because if you are resolute in your ideas then you are not helping the team.Item description

  • Prior to this internship I believed that leadership at heart was about helping your team run at their best by lifting people up, project management and having decision making power. Now however, I know that leadership is about being a role model and setting a standard that other people want to live up to. A good leader is passionate and personable, they want high quality work, and they contribute to make that happen. You need to be active and engaged, listen to your team, have empathy and compassion for them, and support them to working to their best. When you’re working in a flat hierarchy like I was for this internship, this other side of leadership is particularly important, and I realise that I do a lot of these things without realising it constituted as leadership. Now that I am aware of it, I hope to develop my leadership abilities further.

My questions now:

  • What opportunities exist where I can tackle systems change?

    In this internship, I learnt about implementation science and its practical application in creating effective change. This prompted me to consider the systems game-changer archetype and how learning more about implementation science would be important for designing interventions to shift big systems. I believe our world is made up of many inherently flawed or poor systems that need to be changed to make the world a better place, and I would like to help make this difference. However, I do still need to make money, but I don’t know what job exists where I’d get to tackle system change. I want to learn more about when potential opportunities exist to do so, and maybe it’s not about a job title but more about what projects I get involved in or who I’m working with.

  • How can I emphasise the value of my BCII skills to an employer?

    Next year I will be looking for a full-time job, so I am considering how I would present myself to an employer. The BCII skills I have gained and practised over the course of my studies, and this internship set me apart as a candidate. I am not only a good designer, but I know how to work with different disciplines, approach complex problems and consider the impact on the systems they exist within. All innovation needs to consider these things. But, I don’t know if places I want to design for are looking for these kinds of skills, and if I talked about them anyways, would an employer understand their value? I need to consider how I can frame my BCII skills in a way that demonstrates how they can benefit the organisation and that I am a great candidate. I need to practice how I pitch myself and how they fit into my personal brand.

  • Is entrepreneurship a direction I want to pursue?

    I’ve been interested in entrepreneurship since a young age. I went to the Sunrise Startup festival by Blackbird in 2022 which I had an awesome time at. I work for a start-up, and Implementation Lab, though not a startup, involved designing a whole new brand which is part of the entrepreneurial experience. In Initiatives and Entrepreneurship I learnt about the social side of entrepreneurship which intrigued me, and I intend to take the subject Speculative Start-up this year to further explore the entrepreneur pathway. Based on all this, you might think a life goal of mine is to become a founder. My hesitation, however, comes from the risk, uncertainty, and negative mental health effects of entrepreneurship. I have seen and heard firsthand how stressful and difficult the process is, and I don’t know if I would want that pressure on myself or my future family. On the flip side, entrepreneurship is all about creating something new (that’s good for the world), which is very exciting and would be a challenge, and I think I have a good skillset for it. It’s something I’ll need to explore further…

Future education opportunities:

  • Industry innovation project

    I am incredibly excited for this subject. There are some industry partners I’m very interested in who have presented challenges that will flex my BCII muscles, as well as test my collaborative and leadership skills. Working for a real client (with the potential to get hired if my team impresses) will be a fantastic experience and another step closer to the workplace as our professionalism will be tested.

  • Speculative start-up

    As discussed above, I’m keen to gain more hands-on experience with the start-up process. It will be a good experience to learn about the skills and methods needed to set up a business, and potentially an opportunity to practice my design skills. I’ll need to keep an open mind and be flexible, as ideas might need to change quickly. Also, I need to remember to apply systems thinking to our ideas.

  • Creative intelligence capstone

    This subject is somewhat similar to ‘Industry innovation project’, but rather than having a client it’s a group passion project. I think it will be important to take the learnings from the first project into this one to successfully manage the project over nine weeks. To make the most of this learning opportunity, we will need to take initiative to make progress on, whilst still keeping in mind systems thinking.

  • Penny

    Penny is the start-up where I currently work as a UX designer. I’ve primarily drawn upon my design skills and soft skills I’ve practised throughout BCII. However, our target market is shifting, so I’m excited to bring my BCII skills into play to consider how we fit into the system and if we need to adapt our strategy. Also, we need to consider longevity and how we’ll prepare for the future.

  • Job opportunities

    There are a few companies I’ve had my eye on that I’d like to work or intern for in the future, including Craig Walker, Atlassian, Minderoo Foundation and Meld Studios. For Craig Walker and Meld Studios particularly, I think my systems thinking skills would be incredibly valuable as they do service design which focuses on the holistic experience, not just designing one part.

  • FuturePod

    I found this podcast when Claire Marshall (a TD school tutor) was a guest on it. Since that, I’ve been hearing about different people’s visions of the future and how the work they’re doing now is influencing that. It’s fascinating because I’m quite interested in speculative design, and it touches on system thinking through the lens of futures. There’s lots of thought-provoking discussions.

  • WorkLife with Adam Grant

    Although this isn’t inherently related to BCII, WorkLife is an incredibly interesting podcast about people’s working lives and relationships. Adam Grant is an organisational psychologist, so he has many interesting insights and talks to a variety of intelligent guests. I’ve learnt a lot about achieving a better work-life balance, and I’ll utilise these insights as I transition towards full-time employment.

  • 99% Invisible

    Although it’s a design podcast, as the name suggests, it doesn’t focus on aesthetic design but rather the systems that exist that design responds to. The wide variety of content keeps it fresh and intriguing. I explored this podcast a few years ago but couldn’t get into it then. I think what changed is that doing BCII has given me a new appreciation and understanding of the content.

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